We help you retain customers
Once you have attracted qualified traffic and converted this traffic into customers, the best long-term investment is to make them loyal and returning customers.
The value of retaining customers
The below graph very well illustrates the commercial value of making your customers return to buy more.
How we help you retain customers
Establishing a business setup that effectively retains customers, requires a skillset across a number of different onsite and offsite disciplines. Below are the ones we can help you implement:
- Onsite Personalization and Customer Retention
- Personalized e-mail marketing
- Creating a “Recommended for you area”
- Selling more in the customer’s account
- Save products for later: Favorites and Wish Lists
- E-mailing shopping carts
Personalized e-mail marketing
One of the Customer Retention tactics we find to be most effective, is sending personalized e-mails to each customer, based on their purchase and shopping history. Today, many E-commerce companies send the same “Newsletter” to all customers, at best segmented by gender and some minor behavioural differences.
These “Newsletters”; however, essentially spam many customers as they do not comply with each customer’s needs.
The Automated Selling Machine
Based on Prediction — a Personalization technology — we are able to identify which products a customer most likely will buy and when in their Customer Lifecycle the customer most likely will buy them. This allows us automatically to send personalized and thus highly relevant e-mails.
The Customer’s Lifecycle
Based on the Prediction Personalization technology, we are able to send a personalized e-mail to each customer at the right point of time in each Customer’s shopping lifecycle.
The Personalized E-mail
The most relevant “Feature product” is highlighted at the top of the e-mail and other relevant products are displayed below.
Links to your Recommendations
All products in the personalized e-mail links to a ”Your Recommendations” are in your E-commerce store, where the products relevant to a given customer is gathered.
All products personalized to each customer is gathered in a “Your Recommendations” area within your E-commerce Store.
Feel free to contact us to learn more about Customer Retention: